By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Advances in advertisements learn are released by way of the eu ads Academy (EAA). This quantity is a compilation of study awarded on the twelfth overseas convention in ads (ICORIA) which was once held in Zagreb (Croatia) in June 2013. The convention accrued one hundred and five best researchers from 23 nations lower than the convention topic “To Boldly Go... Extending the limits of Advertising”. The publication presents foreign state of the art study with 23 articles through popular students from the global ICORIA community.
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