Complete Idiot's Guide to Flying and Gliding

CIG to Flying and Gliding lines the development of aviation from the vintage Age to the quickest and biggest glossy airliners. It opens the cockpit door to provide a glimpse of ways pilots do their jobs in an intensive creation to aviation for enjoyable and revenue. -- What makes a aircraft fly? -- find out how to turn into an tool pilot-- Careers in aviation-- severe activities -- parachuting, sky-surfing, and velocity diving-- Gliding competitions and contests-- the way forward for aviation -- flying automobiles?

Marketing Warfare

"A enterprise publication with a distinction: straight forward recommendation, sharp writing and at least jargon. "­­Newsweek "Revolutionary! brilliant! "­­Business Week "Chock-a-block with examples of winning and failed advertising and marketing campaigns, makes for a truly attention-grabbing and correct learn. "­­USA this day

kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

Kidfluence information the newest study at the demographic and socio-cultural developments of teenagers born after 1980--Generation Y. This "what works and what does not" e-book offers sellers and advertisers with sometimes-surprising findings on what info and items those teenagers actually need, and the way to arrive them such a lot successfully with out turning them off thoroughly.

Advertising Media Planning, Seventh Edition

The regular for 30 years―updated to incorporate the most recent advancements in digitization and the 3 monitors of video observe the most recent advertisements applied sciences construct your model in each medium Create the perfect finances for every crusade via six past variations, ads Media making plans has confirmed necessary to the luck of either practising and aspiring media planners.