Complete Idiot's Guide to Flying and Gliding

CIG to Flying and Gliding strains the growth of aviation from the vintage Age to the quickest and biggest glossy airliners. It opens the cockpit door to supply a glimpse of the way pilots do their jobs in a radical creation to aviation for enjoyable and revenue. -- What makes a airplane fly? -- find out how to develop into an tool pilot-- Careers in aviation-- severe activities -- parachuting, sky-surfing, and velocity diving-- Gliding competitions and contests-- the way forward for aviation -- flying vehicles?

Marketing Warfare

"A enterprise booklet with a distinction: simple recommendation, sharp writing and not less than jargon. "­­Newsweek "Revolutionary! staggering! "­­Business Week "Chock-a-block with examples of winning and failed advertising campaigns, makes for a really attention-grabbing and proper learn. "­­USA this day

kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

Kidfluence info the most recent study at the demographic and socio-cultural traits of teenagers born after 1980--Generation Y. This "what works and what does not" booklet offers retailers and advertisers with sometimes-surprising findings on what details and items those children actually need, and the way to arrive them such a lot successfully with out turning them off thoroughly.

Advertising Media Planning, Seventh Edition

The normal for 30 years―updated to incorporate the most recent advancements in digitization and the 3 displays of video practice the most recent ads applied sciences construct your model in each medium Create the suitable finances for every crusade via six prior variants, advertisements Media making plans has confirmed necessary to the luck of either practising and aspiring media planners.