Complete Idiot's Guide to Flying and Gliding

CIG to Flying and Gliding strains the development of aviation from the vintage Age to the quickest and biggest smooth airliners. It opens the cockpit door to provide a glimpse of the way pilots do their jobs in a radical advent to aviation for enjoyable and revenue. -- What makes a aircraft fly? -- easy methods to turn into an software pilot-- Careers in aviation-- severe activities -- parachuting, sky-surfing, and pace diving-- Gliding competitions and contests-- the way forward for aviation -- flying automobiles?

Marketing Warfare

"A company booklet with a distinction: uncomplicated recommendation, sharp writing and at the very least jargon. "­­Newsweek "Revolutionary! amazing! "­­Business Week "Chock-a-block with examples of profitable and failed advertising and marketing campaigns, makes for a truly fascinating and appropriate learn. "­­USA this day

kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

Kidfluence info the newest study at the demographic and socio-cultural traits of teenagers born after 1980--Generation Y. This "what works and what does not" ebook offers agents and advertisers with sometimes-surprising findings on what details and items those youngsters actually need, and the way to arrive them such a lot successfully with out turning them off thoroughly.

Advertising Media Planning, Seventh Edition

The usual for 30 years―updated to incorporate the latest advancements in digitization and the 3 displays of video follow the most recent ads applied sciences construct your model in each medium Create the appropriate price range for every crusade via six past versions, advertisements Media making plans has confirmed necessary to the good fortune of either practising and aspiring media planners.