Built from a symposium held in Hawaii in August 1998, this ebook specializes in the varied topic of purchaser psychology as utilized to the fields of tourism, hospitality and rest. It offers a basic evaluate of present considering and provides numerous new theories and strategies of study. It comprises 20 chapters, divided into 5 elements, and is vital studying for researchers and practitioners facing shoppers and their offerings and perceptions. The examples integrated are overseas in nature and supply a well-balanced ebook. Authors contributing to the publication are well-respected professionals from the united kingdom, united states, Australia, New Zealand and continental Europe.
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