Download E-books Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena PDF

By Brian H. Murray

"Leading manufacturers and the highbrow estate of profitable corporations are more and more falling sufferer to opposed strategies from unscrupulous companies. undesirable model institutions, product piracy, and different kinds of on-line model abuse threaten to alienate shoppers and undermine the luck of businesses in each undefined. "Defending the emblem" introduces innovations getting used by means of businesses around the globe to struggle again and regain keep watch over, retaining model fairness and rescuing probably misplaced profit. From advertising and marketing and revenues tasks that discourage abuse to tips to gather intelligence on attainable wrongdoers, this well timed publication is as precious because it is interesting. Punctuated with eye-opening tales from actual businesses like domestic Depot, Disney, the crimson move, Nintendo, and the linked Press, "Defending the logo" is a decision to motion for firms unwilling to compromise the ability in their manufacturers and the good fortune in their products."

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