By Thomas Hylland Eriksen

Anthropology should have replaced the realm. What went flawed? enticing Anthropology takes an unflinching examine why the self-discipline has now not won the recognition and admire it merits within the twenty-first century. From identification to multicultural society, new applied sciences to paintings, globalization to marginalization, anthropology has a necessary contribution to make.While showcasing the highbrow strength of the self-discipline, Eriksen takes the anthropological group to job for its unwillingness to interact extra proactively with the media in a variety of present debates. If anthropology concerns as a key software with which to appreciate smooth society past the ivory towers of academia, why are so few anthropologists prepared to return ahead in occasions of nationwide or international hindrance? Eriksen argues that anthropology must rediscover the artwork of narrative and abandon arid research and, extra provocatively, anthropologists have to lose their worry of plunging into the vexed matters glossy societies current. attractive Anthropology makes an impassioned plea for positioning anthropology because the common highbrow self-discipline. Eriksen has supplied the serious warning call we have been all looking ahead to.