Complete Idiot's Guide to Flying and Gliding

CIG to Flying and Gliding lines the growth of aviation from the vintage Age to the quickest and biggest smooth airliners. It opens the cockpit door to provide a glimpse of ways pilots do their jobs in an intensive creation to aviation for enjoyable and revenue. -- What makes a aircraft fly? -- find out how to develop into an device pilot-- Careers in aviation-- severe activities -- parachuting, sky-surfing, and velocity diving-- Gliding competitions and contests-- the way forward for aviation -- flying automobiles?

Marketing Warfare

"A enterprise e-book with a distinction: straight forward recommendation, sharp writing and at the very least jargon. "­­Newsweek "Revolutionary! unbelievable! "­­Business Week "Chock-a-block with examples of profitable and failed advertising campaigns, makes for a really fascinating and proper learn. "­­USA this present day

kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

Kidfluence information the newest examine at the demographic and socio-cultural tendencies of teens born after 1980--Generation Y. This "what works and what does not" publication offers agents and advertisers with sometimes-surprising findings on what details and items those youngsters really need, and the way to arrive them such a lot successfully with no turning them off thoroughly.

Advertising Media Planning, Seventh Edition

The common for 30 years―updated to incorporate the most recent advancements in digitization and the 3 displays of video follow the most recent advertisements applied sciences construct your model in each medium Create the suitable funds for every crusade via six prior variants, ads Media making plans has confirmed necessary to the luck of either training and aspiring media planners.