Complete Idiot's Guide to Flying and Gliding

CIG to Flying and Gliding lines the growth of aviation from the vintage Age to the quickest and biggest smooth airliners. It opens the cockpit door to supply a glimpse of the way pilots do their jobs in a radical creation to aviation for enjoyable and revenue. -- What makes a aircraft fly? -- the best way to develop into an tool pilot-- Careers in aviation-- severe activities -- parachuting, sky-surfing, and velocity diving-- Gliding competitions and contests-- the way forward for aviation -- flying vehicles?

Marketing Warfare

"A company publication with a distinction: simple recommendation, sharp writing and not less than jargon. "­­Newsweek "Revolutionary! astounding! "­­Business Week "Chock-a-block with examples of profitable and failed advertising campaigns, makes for a really attention-grabbing and suitable learn. "­­USA at the present time

kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

Kidfluence information the most recent study at the demographic and socio-cultural developments of teenagers born after 1980--Generation Y. This "what works and what does not" ebook offers agents and advertisers with sometimes-surprising findings on what details and items those young children actually need, and the way to arrive them such a lot successfully with out turning them off thoroughly.

Advertising Media Planning, Seventh Edition

The common for 30 years―updated to incorporate the latest advancements in digitization and the 3 displays of video observe the most recent ads applied sciences construct your model in each medium Create the best funds for every crusade via six earlier variants, advertisements Media making plans has confirmed necessary to the good fortune of either training and aspiring media planners.