By Warren J. Keegan, Mark C. Green
For undergraduate Global/International advertising classes. compatible on the MBA point if used with supplemental situations. international advertising and marketing, 4e, attracts scholars into the buzz, demanding situations, and controversies of worldwide advertising and marketing. Its paperback layout supplies adopters flexibility whereas making sure the complete price to scholars is cheap. The fourth version is jam-packed with new bankruptcy establishing vignettes, end-of-chapter situations (50% new!), and new assurance together with extra on worldwide electronic advertising (Ch 17) and CRM (Ch 6).
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