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By Jean-Marie Dru

In his earlier bestselling books, international ads icon Jean-Marie Dru explored the visionary, leading edge recommendations that experience develop into an indicator of TBWA all over the world campaigns. Now he provides a first-hand account of the way the daring tools of disruption introduced TBWA to the vanguard of foreign ads. the following he stocks own insights and anecdotes approximately his lifestyles in advertisements in addition to classes realized, revealing how purchaser campaigns for Nissan, Adidas, and the Apple iPhone grew to become such unqualified successes. either a desirable company memoir and a realistic advisor to harnessing the ability of disruption, this ebook bargains a glance on the innovative of recent advertising.

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