Download E-books Nike Culture: The Sign of the Swoosh (Cultural Icons series) PDF

By Robert Goldman

This publication is without doubt one of the first to take an in-depth examine how an advertisements picture works. It situates the Nike swoosh brand when it comes to political economic climate, sociology, tradition and semiotics.

Nike Culture describes and deconstructs the subjects and constructions of Nike's advertisements, outlines the contradictions among snapshot and perform, and explores the common sense of the signal economic climate. additionally, through targeting matters revolving round representations of race, type and gender, the will for either neighborhood and popularity, and the development of recreation as a non secular firm, the booklet bargains insights into the cultural contradictions embedded in activities culture.

Show description

Read Online or Download Nike Culture: The Sign of the Swoosh (Cultural Icons series) PDF

Best Advertising books

Complete Idiot's Guide to Flying and Gliding

CIG to Flying and Gliding lines the development of aviation from the vintage Age to the quickest and biggest glossy airliners. It opens the cockpit door to provide a glimpse of the way pilots do their jobs in an intensive advent to aviation for enjoyable and revenue. -- What makes a aircraft fly? -- tips to turn into an tool pilot-- Careers in aviation-- severe activities -- parachuting, sky-surfing, and velocity diving-- Gliding competitions and contests-- the way forward for aviation -- flying vehicles?

Marketing Warfare

"A company booklet with a distinction: simple recommendation, sharp writing and at the least jargon. "­­Newsweek "Revolutionary! astounding! "­­Business Week "Chock-a-block with examples of winning and failed advertising campaigns, makes for a truly attention-grabbing and proper learn. "­­USA this present day

kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

Kidfluence info the most recent examine at the demographic and socio-cultural tendencies of teenagers born after 1980--Generation Y. This "what works and what does not" booklet offers agents and advertisers with sometimes-surprising findings on what info and items those children actually need, and the way to arrive them so much successfully with no turning them off thoroughly.

Advertising Media Planning, Seventh Edition

The average for 30 years―updated to incorporate the latest advancements in digitization and the 3 displays of video follow the most recent advertisements applied sciences construct your model in each medium Create the best finances for every crusade via six past variations, ads Media making plans has confirmed necessary to the good fortune of either practising and aspiring media planners.

Additional resources for Nike Culture: The Sign of the Swoosh (Cultural Icons series)

Show sample text content

Rated 4.77 of 5 – based on 46 votes