Isabell Koinig examines how a standardized promotional message for a fictitious over the counter (OTC) drugs is perceived through shoppers in 4 various international locations (Austria, Germany, the united states, and Brazil), and the measure to which it contributes to their self-empowerment. construction on prior learn, informative appeals have been anticipated not to purely be so much attractive, but in addition to assist shoppers in making certified and moderate judgements, instructing and “empowering” them through strengthening their ideals of their personal services. A box learn on 3 continents published combined promotional messages to be most well known in regards to either advert evaluate and client self-empowerment.
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