By Philip Kotler
Learn the right way to create price and achieve unswerving customers.
Today’s advertising and marketing problem is to create bright, interactive groups of shoppers who make items and types part of their day-by-day lives. to assist readers know the way to create price and achieve dependable clients, Principles of Marketing offers primary advertising and marketing info in a complete structure, equipped round an leading edge customer-value framework.
The fourteenth variation comprises assurance on sustainability and attention on advertising in modern day demanding economic system.
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