Download E-books Prove It before You Promote It: How to Take the Guesswork Out of Marketing PDF

By Steve Cuno

Combining not easy technology and advertising perform, turn out It ahead of You put it on the market attracts on advertising case stories and medical facts to aid dealers dispose of bias, emotion, and customary cognitive error on the way to make higher, evidence-based advertising judgements. This ebook explodes the commonest and dear advertising and marketing myths and attracts on actual, confirmed technology to bare how humans really behave within the marketplace—and how one can use that on your virtue.

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