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By Pamela E. Swett (ed.), S. Jonathan Wiesen (ed.), Jonathan R. Zatlin (ed.)

The sheer depth and violence of Germany’s 20th century—through the tip of an empire, international wars, democracies, and dictatorships—provide a special chance to evaluate the ability and persistence of industrial imagery within the such a lot severe situations. Selling Modernity areas advertisements and ads during this tumultuous ancient surroundings, exploring such issues because the courting among advertisements and propaganda in Nazi Germany, the impression of the U.S. on German ads, using ads to advertise mass intake in West Germany, and the ideological makes use of and eventual prohibition of advertisements in East Germany.

While the essays are knowledgeable via the burgeoning literature on customer society, Selling Modernity specializes in the actors who had the best stake in winning promotion: corporation managers, advertisements executives, copywriters, photograph artists, industry researchers, and salespeople, all of whom contributed to shaping the depiction of a company’s items, acceptance, and visions of contemporary existence. The members think of themes starting from opinions of capitalism caused through the expansion of advertisements within the Eighteen Nineties to the racial politics of Coca-Cola’s advertising and marketing innovations in the course of the Nazi period, and from the post-1945 occupation of an erotica entrepreneur to a federal anti-drug crusade in West Germany. even if interpreting the starting to be fascination with racialized discourse mirrored in early-twentieth-century expert advertisements journals or the postwar efforts of Lufthansa to entice vacation and company tourists again to a rustic linked to mass homicide, the individuals show advertising’s principal function in debates approximately German tradition, company, politics, and society.

Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin

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