Download E-books Strategic Social Media: From Marketing to Social Change PDF

By L. Meghan Mahoney, Tang Tang

Strategic Social Media is the 1st textbook to move past the selling plans and how-to courses, and supply an summary of the theories, motion plans, and case reports useful for instructing scholars and readers approximately using social media to satisfy advertising and marketing goals.

  • Explores the easiest advertising and marketing practices for achieving enterprise pursuits, whereas additionally supplying concepts that students/readers can observe to any previous, current or destiny social media platform
  • Provides entire therapy of social media in 5 precise sections: panorama, messages, advertising and enterprise versions, social switch, and the future
  • Emphasizes social accountability and ethics, and the way this pertains to capitalizing on marketplace share
  • Highlights advertising options grounded in study that explains how practitioners can impact viewers behaviour
  • Each bankruptcy introduces conception, perform, motion plans, and case reports to coach scholars the facility and optimistic percentages that social media hold 

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