From Tim Wu, writer of the award-winning The grasp Switch and who coined the word "net neutrality"--a revelatory examine the increase of "attention harvesting," and its transformative impact on our society and our selves.
Attention merchant: an industrial-scale harvester of human recognition. a company whose enterprise version is the mass trap of consciousness for resale to advertisers.
In approximately each second of our waking lives, we are facing a barrage of advertisements enticements, branding efforts, subsidized social media, advertisements and different efforts to reap our cognizance. over the past century, few occasions or areas have remained uncultivated by means of the "attention merchants," contributing to the distracted, unfocused tenor of our occasions. Tim Wu argues that this isn't easily the byproduct of modern innovations however the outcome of greater than a century's progress and enlargement within the industries that feed on human awareness. From the pre-Madison street delivery of advertisements to TV's golden age to our current age of extensively individualized offerings, the enterprise version of "attention retailers" has regularly been an identical. He describes the revolts that experience risen opposed to those relentless makes an attempt to persuade our intake, from the handheld remote control to FDA laws to Apple's ad-blocking OS. yet he makes transparent that spotlight retailers develop ever-new heads, and their technique of harvesting our cognizance have given upward push to the defining industries of our time, altering our nature--cognitive, social, and otherwise--in methods unbelievable even a iteration in the past.
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