By Gabriela Salinas
The foreign model Valuation Manual is a close and vast evaluation of the most model valuation versions. The ebook finds the cutting-edge within the box of name valuation and coherently relates significant tendencies within the thought and perform of name valuation. This “one-stop” resource is for valuation execs in addition to monetary and advertising and marketing experts who have to have an figuring out of the crucial valuation equipment. Salinas additionally analyses the respective efficacy, merits, dangers, and customers for the long run for every approach.
The book:
- presents a radical review of the entire instruments to be had for the emblem valuation practitioner.
- deals an educated view on which methodologies are best suited for various kinds of functions, and explains why.
- Acts as an all-in-one resource of reference for experts who propose consumers on which method to hire, or who're contemplating adopting one themselves.
- gains case reviews and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson belief, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, between others.
Gabriella Salinas is the worldwide model supervisor at Deloitte Touche Tohmatsu, Madrid, Spain.
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