Download E-books The Relationship of Body Weight and Skepticism towards Advertising (Forschungsgruppe Konsum und Verhalten) PDF

By Sabrina Brauneis

Based at the vanity thought, Gender Theories, the Cognitive Dissonance idea and the Social comparability conception Sabrina Brauneis investigates the connection among bodyweight (conceptualized and measured the following utilizing the physique Mass Index (BMI)) and skepticism in the direction of advertisements. the 1st study’s findings aid a basic direct impact of bodyweight on skepticism in the direction of advertisements. the second one research reveals out that categorical items impact the relation of bodyweight, vanity and skepticism in the direction of advertisements. The 3rd examine discovers seasons as an important issue at the courting. The fourth learn indicates that obese versions reason greater degrees of skepticism in the direction of advertisements between general weight and obese women.

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